The Constructiv Technologies story
It all started in 2011 when Drew McPherson, Matt Peters and Sally McPherson launched iseekplant.
The goal for iseekplant was to create an online construction hire marketplace where suppliers could list their business capability and attract decision-makers in construction who needed equipment and services in a hurry. From that simple idea, a thriving ecosystem business was born.
An ecosystem that continues to evolve to meet the needs of its customers
As construction suppliers saw a return on investment from their profile on the marketplace, the demand significantly increased for websites and digital marketing services specifically tailored to construction suppliers.
iseekplant expanded to include an in-house digital agency. The agency, now known as Constructiv Digital, provides industry-leading website design and build services exclusively to construction clients, alongside paid search campaigns, social media marketing and search engine optimisation services. These services complement and enhance marketplace membership on iseekplant and improve its results, working as a one-stop-business development solution for our customers.
Revolutionising our customer's business development cost base
Online marketing services are now 10 times more cost-effective than traditional methods for growing a construction services business – so over time, we hope to revolutionise the cost base of our customer’s businesses towards a leaner, more competitive model. And not only that, we allow our customers to subscribe to our low-cost online lead generation services in a cashflow-friendly way – making our online marketing services accessible to construction suppliers of every size and scale.
Together, iseekplant and Constructiv Digital are the main sources of low-cost, high-value inbound lead generation services to thousands of suppliers to the construction industry in Australia.
Cash-flow friendly solutions
Most recently, Construction Financial Services has been established to provide iseekplant and Constructiv Digital customers with a Buy-Now-Pay-Later solution for purchasing our digital business development subscriptions.
With three distinct businesses running simultaneously, Constructiv Technologies was established to provide strong governance and direction across the entire group.
Our investors
We have amazing strategic investors who have a strong belief in our purpose to connect the construction community online. These investors continue to play a key role in our growth and governance and help us execute our future vision.
Aptella, formerly known as Position Partners, became the first major investor of iseekplant, which allowed the platform to scale nationally. Then, in 2015, Seven Group Holdings came on board as a major investor, excited by our progress in transforming the industry, before being bought out in 2023. Queensland Investment Corporation (QIC) then became our next major shareholders in 2017, continuing their mission to invest in Queensland-based technology companies gaining traction.
The latest strategic investor to join was Macquarie Bank in late 2019. Their investment continues to deliver growth to our businesses and supports our strategy and scaling plans.
